Ciroa has announced its launch into Superdrug, marking a significant milestone for the Australian bodycare brand.  

Available online and instore across 27 Superdrug London flagship locations and regional stores nationwide, Ciroa’s skin-loving formulations are available in 4 of the brand’s hero scents.  

Superdrug customers will be able to get their hands on the Shower Gel, Body Scrub and Body Butter formulations in the Raspberry and Vanilla, Mango and Coconut, Pistachio Gelato and Vanilla-icious scents.  

Each of the scents has sold out at least once, with the brand’s Raspberry & Vanilla scent selling out 7 times globally.  

Ciroa founders Alex and Sophie Liddy say: “Launching into Superdrug’s Beauty Playground feels like such a natural fit for Ciroa. From day 1, we’ve built the brand around creating fun, fragrance-first selfcare rituals that people genuinely get excited about, and that’s exactly what Beauty Playground is all about. 

“Superdrug really understands today's beauty customer. Their shoppers are curious, trend-aware and love discovering the next big thing.  

“Beauty Playground creates a space where people can explore, play, test products and fall in love with brands in a really authentic way, which aligns perfectly with how we've always wanted people to experience Ciroa,” adds Alex and Sophie.  

The announcement comes just 1 year after Ciroa’s successful entry into the UK market and 6 months after its Boots launch. 

Ciroa’s high-quality formulations, accessible pricing, sensorial packaging and trend-driven has helped the brand to establish itself as a favourite among both UK consumers and beauty experts alike.